LET YOUR DATA SING

Nobody understands your business better than you - so why rely on an ad platform to decide what conversions are most important and how they should be valued? 

SImply providing all conversion data to Google or Meta and trusting them to do what is right for your company is NOT a recipe to excel. Through close consultation, we will work with you to understand your specific revenue model and marketing goals, and translate those into conversion feeds that represent YOUR company's success and give you a clear competitive advantage.

The success of your in-house marketing team depends on having timely and accurate data about the impact of their efforts, where to focus, and how best to optimize. A one-size-fits-all approach to attribution and marketing mix cannot capture the nuance of your specific business and revenue model - The very things that will lead to success! We build software and processes that consistently deliver this critical information for your business and allow for unambiguous decisions when shifting resources among campaigns and across channels.

Marketers that run lead generation channels for B2B and SaaS know that collecting a lead is only the first (and often easiest) step in the sales funnel. In order to optimize, segment, and expand lead marketing programs, it is critical that each lead is digitally connected to the marketing activity that created it, and that marketers have consistent access to lead disposition and sales conversion data. Too often, that information is locked in CRM tools and does not make its way back to the marketing team. Often requiring a combination of data engineering and sales process changes, we will help put this critical data into your product marketing team's hands.   

Competing in digital markets today requires outwitting both your competitors, and the ad platforms with which you work. You must zig when others zag, or swim directly against the tide of ad platform expectations. We believe that the intersection of data and business is where these advantages can be found. Let us partner with you to strategize new approaches, model complex relationships, and engineer data solutions that give you the advantage in todays competitive marketplace.